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03/03/2010

Logo Roundel, London Underground


These two photos do show the old and the modern signs of the London Underground.
The roundel first appeared on Underground station platforms in 1908. The bar and circle, as it became known, comprised a solid red enamel disc and horizontal blue bar. These early roundels, framed with timber mouldings, were introduced as station nameboards. The new device gave prominence to the name of the station, and helped passengers distinguish it from surrounding commercial advertising.
In 1913 the Underground’s publicity manager, Frank Pick, commissioned the typographer Edward Johnston to design a company typeface. By 1917 the proportions of the roundel had been reworked to suit the new lettering and incorporate the Underground logotype. The solid red disc became a circle, and the new symbol was registered as a trademark.

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