De Bijenkorf (literally, "the beehive") is a chain of upscale department stores in the Netherlands with its flagship store on Dam Square, Amsterdam. Founded in 1870 as a small store along the Nieuwendijk, one of Amsterdam's oldest streets, it offers many prestigious brands in clothing, accessories, beauty, food, and home. De Bijenkorf has 12 stores nationwide. The oldest and largest branches, situated in Amsterdam, The Hague and Rotterdam are referred to by the company as its flagship stores, with retail space ranging between 15,000 and 20,000 square meters. Smaller stores (7,500-10,000 m² of retail space) can be found in Amstelveen, Arnhem, Eindhoven, Enschede, Utrecht and Maastricht. The branches in Breda, Den Bosch and Groningen specialize in fashion (3,000 m² retail space). De Bijenkorf is owned by Maxeda (formerly known as VendexKBB), which also owns the lower-positioned Vroom & Dreesmann.